Turn Potential Members Into Real Members

If you are a membership site owner then you need to be an effective online marketer.

Even if you are an expert when it comes to advertising or getting the word out in person or print, you need to also generate online interest.

Typical marketing, network marketing, relationship building, advertising, content marketing – it’s all the same, right?

Wrong! It is not all the same.

Find out how the differences can affect your membership site.

The ultimate goal of content marketing is to build an opt-in list full of people who will value your information and become a loyal customer/member.

Once everyone in your list learns that your content is valuable, they will look forward to messages from you (and will trust your opinions).

The features and tools you are talking about should be factual and accurate. What they are and how they work. To really grab the attention of your audience, the benefits should be focused on and spotlighted within your content.

So how do you find and feature the benefits?

You learn to look closely and pull from the features themselves.

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Copywriter John Carlton states;

“We’re not as logical as we’d like to think we are. Most of our decisions are based on deep-rooted emotional motivations, which we then justify with logical processes.”

One of the main ingredients with online marketing is to emotionally motivate your audience. This is the golden key that fits the lock of indecision.



Keep in mind, one reward will affect one reader differently than it will another.

A good rule of thumb is to keep the reward or the benefit in general terms pointed towards a targeted audience. For example, most people will be interested in making more money, finding the person of their dreams, having a better life, or learning a certain skill.

These are common goals many strive for.

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Decide which your target audience wants and then decipher the benefits with this in mind from the features of your product or service.

How will it benefit them? How will it make things easier for them?

Make a list of these benefits and then present them in a way to appeal to their emotional thinking.

Just one example could be;

“The Easy Chef recipe book has such simple and easy to follow instructions it will have you cooking like Julia Childs in no time… and without all the mess.“

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How are you showing your audience the BENEFITS of what you are presenting?

While it’s important to explain the features that come with what you are selling, showing how a member will benefit from your products can be even more effective.


How are you ensuring that potential members are able to see how you can deliver what they need?