Proven Methods To Really Annoy Your Business Network On Facebook

Facebook is arguably the current leader when it comes to social media.

While other social networking sites may bypass Facebook’s popularity in other countries, overall, Facebook is king.

With that in mind, it’s very reasonable for companies to want to create profiles to tap into the 500 million Facebook (and rising) accounts.

However, many companies jump in without learning how to properly use Facebook and only end up annoying their customers.

Here’s how to avoid annoying your Facebook business network.

Post a Never-Ending Stream of Advertisements
Overall, your intent on Facebook is to bring in more revenue. However if you’re obvious about it, you’ll drive people away.

Recently, I friended a popular soft drink (It’s a really good soft drink). At first, I got recipes that called for the drink. That’s fine because it’s another way to use the product and increases my enjoyment because I do enjoy the soft drink.

Then I started getting more updates to just drink the product. There was nothing subtle, just suggestions to drink, followed by more requests.

I don’t mind advertisements, but I do mind the feeling of being bombarded and thus removed them.

Mindlessly Like Everything

“Just wanted everyone to know orders will be delayed. Our factory burned down last night.”
- Jen (and 2 other people) Like This.

Mindless “Likes” such as the above example show that at best you aren’t reading posts and at worst you appear to take delight in bad things.

Refrain from liking everything (since you may like something inappropriate) and if you outsource your social networking, make sure those posting on your behalf know to do the same.

To ensure this, make sure whoever is in charge of your social networking has a good understanding of your language so there’s no misunderstanding.


Posting Everything
People friend you because they expect to get something valuable out of it.

An opportunity for special deals or basic things like learning more about the product is expected, and being around similar minded people. This doesn’t mean they want to know everything about your product.

Not every single new item about your company needs to be posted. Ask yourself: “If I didn’t own the company, would I find this worthwhile?” If not, then toss it.


You just want to touch base and keep yourself on their mind but not so much that people tire of you.

Inappropriate Requests
There’s something to be said for being “real and personable” with your business contacts.

After all, a steady stream of advertisements and press releases gets dull. Remember it’s still a business.

Requests for help in Mafia Wars and quizzes designed to find out “Which Gilligan’s Island Character Are You?” won’t make you very popular (although the TV Land audience might disagree).

Mixing your Personal and Business Accounts
Business owners on Facebook tend to separate their personal and business identities.

This makes sense because your personal account gives you more freedom to be yourself and not have to worry about personal information being released.

However, be careful of using your friends (and your friend’s friends) as potential customers. If they never gave you permission to contact them in this manner, it’s no better than spamming someone.

Bad Grammar
It’s a business, so communicate in a business-like manner – this doesn’t mean you have to be dry and formal.

There’s plenty of businesses that do just fine with wacky and over the top personalities. However try to keep the word intelligence from falling into SMS levels. “I will see you tonight” is fine while “cu 2nite, l8r” makes people wonder if you have the intelligence to run a business.

With these tips you’ll not only learn how to use Facebook properly, but you’ll avoid driving people away who want to do business with you.

Tell us, what annoys YOU about how people use Facebook?